Learn Digital Marketing Through Real Conversations
We run monthly webinars where SEO and content marketing stop being abstract concepts. Each session tackles one specific challenge that actually comes up in day-to-day business. No fluff, no theory for theory's sake.
What Makes These Webinars Different
Most webinars feel like watching someone read slides for an hour. Ours don't work that way.
We start with a real problem one of our Singapore clients faced. Then we walk through how we solved it. You get to see the actual process, mistakes included. Because honestly, that's where the learning happens.
People ask questions throughout. Sometimes those questions take us in completely different directions than planned. That's fine. If five people are wondering the same thing, we should probably talk about it.
SEO That Actually Works
Local search optimization, keyword research that makes sense, and technical fixes that don't require a developer.
Content People Read
How to write for humans first, search engines second. Structure, headlines, and making complex topics accessible.
Measuring What Matters
Analytics without the headache. Setting up tracking, understanding traffic patterns, and knowing when to pivot.
Singapore Market Focus
Regional search trends, local competition analysis, and strategies that work in our specific market context.
Technical Simplicity
Site speed, mobile optimization, and structured data explained without overwhelming technical jargon.
Practical Implementation
Leave each session with specific tasks you can start tomorrow. No vague action items or generic advice.
What Previous Attendees Say
I've sat through plenty of webinars that promised practical advice but delivered theory. This was different. Alastair walked us through fixing a client's local search visibility step by step. I applied the same approach to my business the next week and started seeing results within a month.
What surprised me most was how specific everything was. Not just "create better content" but here's how to structure a service page, where to put keywords naturally, and what formatting actually helps readers. I rewrote three pages on my site using those principles and engagement improved noticeably.
Currently Enrolling Sessions
All sessions run live with Q&A. Recordings available for registered participants who can't attend the scheduled time.
Local SEO for Service Businesses
How to show up when potential clients search for services in your area. Covers Google Business Profile optimization, local citations, and review management strategies that actually move the needle.
Reserve Your SpotContent Strategy Without the Guesswork
Planning content that serves both your business goals and reader needs. We'll map out topic clusters, identify search intent, and create a publishing schedule that's sustainable for small teams.
Reserve Your SpotTechnical SEO Essentials
The technical fixes that make the biggest difference without requiring a development team. Site structure, page speed optimization, mobile usability, and structured data implementation explained clearly.
Reserve Your Spot